Suchergebnisse

The article presents a theory and practice of the influence media exert on ideological and anthropological process. After reviewing existing discussions of mediatization, a historical approach to the mediatization process is suggested. In addition, mediatization is considered as a double-sided process in which the media on the one hand become an integrated part of other institutions like politics. On the other hand, media simultaneously emerge as an independent institution with an ideology of its own that other social institutions have to accommodate to.The author considers some consequences of mediatization such as homo videns (in the context of Giovanni Sartori's theory, according to which with the appearance of television and the establishment of the television industry in the mid-twentieth century human development was interrupted and reversed, for image perception began to replace abstract thinking), post-idea world that has sprung up alongside the social networking world (Neal Gabler's interpretation).The article also examines the ideological features of the Internet in particular so-called egalitarian ideology (Bernard Poulet), which gives them the ability talk to each other, and even to contribute their own stories via 'citizen journalism' and blogs.The article also presents a critical view of de-hierarchization of the web that, according to Agata Bielik-Robson, works as a medium of symbolic violence.Key words: mediatization; ideology; media; homo videns; Internet. ; У статті проаналізовано явище медіатизації, під час якого суспільні та культурні реалії, цінності набувають медійних форм. Розглянуто, зокрема, такі антропологічні та ідеологічні наслідки медіатизації, як homo videns, світ постідеї, мережева егалітаризація.Ключові слова: медіатизація; ЗМІ; homo videns; телебачення; ідеологія; інтернет.

The article defines and analyzes political factors that at the end of the twentieth century exacerbated the problem of de-ideologization of the postcommunist society, as well as outlines the media discourse on the harmfulness of ideology. Among the reasons for the rhetoric about the need for de-ideologization is the need of society to get out of the negative (Soviet) continuity, accompanied by the confusion between totalitarianism and totality, violence with force.The author considers the controversial nature of confrontation between such concepts as human rights vs national rights, civil society vs national state in modern media discourse. He asserts that it is impossible to exercise the human right without realizing the national right, first of all the right to an independent state.The article also presents examples of argumentative simplification of the problem of de-ideologization in some liberal media, in particular Russian service of Radio Liberty, as well as attempts to deideologize some liberal-democratic ideologems and give them the features of normality and ideological neutrality. According to the article, the ideological uncertainty of the new independent states contributed to the strengthening of the effects of the revived Russian imperialism, in particular, its ideology of the Russian world. Russia has created powerful mediaresources for the establishment and spread this ideology in the post-communist space.The blocking of the development of the national-orientated ideology and the critique of national-centered media first led to ideological uncertainty, particularly in Ukrainian society (where well-organised elections offered voters a choice between technologies instead of ideologies), and then to the appearance of a false system of axiological protection against the corrupting influence of the West, initiated by Russian media and their neo-imperial discourse, which created the ground for the events of 2014, that is, for the annexation of the Crimea and the Russian-Ukrainian war in Donbas.Key words: ideology, mass media, deideologization, reideologization, liberalism. ; У статті визначено й проаналізовано політичні чинники, які наприкінці ХХ століття загострили проблему деідеологізації посткомуністичного суспільства, а також окреслено медійний дискурс про шкідливість ідеології. Серед причин риторики про необхідність деідеологізації названо потребу суспільства вийти з негативної (радянської) континуальності, що супроводжувалася переплутуванням тоталітаризму з тотальністю, а насилля з силою. Також наведені зразки аргументаційного спрощення проблеми деідеологізації у деяких ліберальних ЗМІ, зокрема «Радіо Свобода» й показано спроби деідеологізувати ідеологеми ліберально-демократичного спектру, надати їм рис нормальності та еволюційної закономірності.Ключові слова: ідеологія, ЗМІ, деідеологізація, реідеологізація, лібералізм.

The article attempts to analyze the method of manipulation of historical memory in modern media and specification of manipulative ideologemes creation on the basis of cliocide. Key words: journalism, publicism, ideology, manipulation, chauvinism of modernity, the historical truth, political correctness, historical amnesia. ; Розглянуто способи маніпуляції історичною пам'яттю в сучасних ЗМІ та специфіку створення маніпулятивних ідеологем на ґрунті деісторизації свідомості. Ключові слова: журналістика, публіцистика, ідеологема, маніпуляція, де-історизація, шовінізм сучасності, історична правда, політична коректність, істо-рична амнезія.